How To Use Rack Cards and Stand Out

custom_rackcardsHow Do Rack Cards Increase Business Profits?

Rack cards are used to get the ATTENTION of potential customers by using vibrant eye-catching colors and images. You may have seen a few in hotel lobbies, amusement parks, and public events to get people’s ATTENTION.

For people coming out of town visiting, rack cards are essential to bringing in buzz and attention to large and small businesses, essentially making businesses a lot of profit. Most rack cards are 4″ x 9″ and are usually one or two-sided and placed into a rack card holder.

How To Begin With Rack Card

First, be aware of your environment. Wherever you place your rack card, it cannot simply blend into the background. Plain-looking rack cards get no attention and will eventually get your business nowhere. Make the rack cards stand out with colors contrasting their environment. That way, people notice and don’t overlook them.

Second, know your target audience and gear it toward that demographic. For example, If you are advertising your cards in an amusement park, make an effort to put children having fun and smiling on your rack cards instead of adults and things deemed not childlike.

Third, make sure you use colors, fonts, lettering, and sizing proportionate to your rack card. Potential customers could shy away from rack cards whose editing and graphics are “loud’ and unorganized. Formulating great rack cards takes a lot of effort but will be beneficial to your business in the end.

Do Brochures or Rack Cards Save You Time And Money?

Rack cards are great for business but better for customers because it saves them time and energy. Would you rather look through a brochure or a rack card? A brochure has multiple pages filled with text with distracting pictures you can’t get through unless you sit down for half an hour.

Many customers have kids and live to get to, and brochures are just not cutting it now in days. With the rise of social media and quick services made available in our daily lives, people, especially customers, are impatient. They say patience is a virtue, but not anymore. Rack cards are more of an easier brochure to read minus the extra pages, images, and text. So, if you answered the question right at the top of the paragraph, the correct answer would be rack cards.

People would rather look at a rack card than a brochure because it gets straight to the point. Have you ever been in a classroom where a teacher is talking, and he talks around the point, and never gets to the actual topic of the class? Well, that is a brochure. Rack cards get to the meat of what you want, depending on whether you want to take the offer. One quick look at a rack card and you know whether you want to do business with that particular company.

How Rack Cards Drive Sales 

Rack cards should also be an opportunity to display discounts and coupons for potential customers. Drawing potential customers in with discounts and coupons will get customers to read your rack card more and possibly do business with you immediately or soon. Discounts and coupons should be placed on the front, not the back, of the rack card in LARGE font so that it is visible to the customer and draws them in.

Why Rack Cards Are The Future

With rack cards, there are endless possibilities of what is in store for you; whether you want to use them to create buzz and profit for your business or use them to make your special events pop, rack cards are used to elevate you in a positive way that lets everybody know that you have a creative style. It doesn’t seem like rack cards will ever be out of business, especially how our society is marketing goods.

Rack cards fit the customer’s needs by being simple and not over-saturated with unnecessary information. Will this mean the end of brochures for good? Not really! Many businesses still have brochures and use them to promote their businesses, but they also know that rack cards can save them money altogether.

Are You Ready To Rack Up Your Profits?

You probably thinking, man, now I know what I can do with 4×9 rack cards, and I want to start. So, don’t just sit there; get started and tell your family and friends about what you have learned so far.

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