Do you agree a good marketing tool should catch people’s attention? One very unique, attention-grabbing marketing technique is holographic print. Not only are these prints attractive and eye-catching, but they also represent you as an innovative and unique business person.
A product like this is much more than just marketing material. It is something that you can hold in your hand and show people. As such, it should represent your business well, but also be something that will last you for many years to come.
In this article, you will learn a few interesting things about hologram printing and why making a decision to add it to your marketing strategy would seem like the right thing to do.
What is a hologram?
To be able to understand the hologram printing process, let’s understand what is a hologram first.
A hologram is an optical imaging technique that enables an object or image to be distributed with coherent light. Holograms are produced by way of photographic interference.
By shining laser light onto an image, it becomes encoded via diffraction into parts called fringe patterns that create each point in three dimensions.
The first step to making your own holographic print is understanding what makes up a normal hologram, so it’s helpful if you know what they look like.
Take, for example, one of these classic flip-the-lens pictures. When you look at them with your naked eye, you’ll see an image. But if you view them through another lens or from a different angle, it will change into another image.
How to create a holographic print?
Holographic prints look very much like the images you’d see in a 3-D movie, but without the need to put on special glasses to view them. They are simply two 2-D (two-dimensional) images combined into one 3-D image when viewed at an angle.
There are two steps involved in creating a holographic print. First, photograph or shoot video footage of your subject from multiple angles, and then manipulate those images with editing software to generate several flat images.
Next, assemble these flat images into layers that you can project onto a piece of film through a laser-cutter lens. Finally, mount each layer on an individual panel and combine them together on black paper using adhesive sheets.
Fortunately, you don’t have to worry about the technical particularities of the holographic printing process. Just know that they are a powerful marketing tool for your business and add them as a resource to your campaign right now!
What is a holographic paper printing and board?
Holographic paper is used in an imprinting process called holographic printing. In contrast, there are also non-holographic prints that are created using flatbed or screen printing methods.
With normal offset printing, it is possible to make a small type look like 3D (using a lenticular lens) or emboss it on paper. This makes a 2D printed page look like 3D with some sort of depth.
In both cases, it is just a printed page. With normal offset printing, your small type won’t look like real 3D. It will either have a rainbow effect or be flat looking. While with the lenticular lens you may get something that looks 3D but only from one angle and not all of it at once.
Holographic prints are completely different in that they are created using specially treated papers and boards. Holographic paper is also available at some art stores so you can skip this step altogether!
Holographic print as a Marketing Tool
Holographic prints are an excellent marketing tool because they can be used in various ways. For example, you can use them on a 3D sticker, labels, business cards, or custom holographic prints.
Holograms are also ideal for creating logos and images that seem to float above their background. These effects make your brand stand out from competitors and get noticed by customers.
It is important that you choose a professional company when you want to order holographic stickers custom made, holographic foil business cards, or custom holographic prints because they have experience in printing these items and know how best to achieve optimal results.
Trust us to provide you with the highest-quality holographic foil printing products available.
Why print holographic foil business cards?
If you’re in need of an impressive and unique business card, holographic prints are sure to impress. Holograms, aside from being cool, can make your brand stand out from all others and help create a memorable impression. A variety of techniques exist for producing these types of prints.
Holographic business cards are created to stand out, try using holo printing on your own business cards. The holographic foil finish is especially eye-catching, with its shimmering prism design that shifts color like the rainbow as it catches the light.
The Suede Cards are printed on 16pt card stock, laminated on both sides with 1.5mil scuff resistant, soft velvet laminate, which gives them a substantial thickness of 19pt.
How to design holographic art files for printing with 215 Prints?
Holograms are exciting, eye-catching, and unique ways to spread your brand’s message. The process of creating one might seem complicated at first, but when you know how it works and what kind of software is needed, you’ll be amazed at how easy it is to make your own designs. There are several different file formats that can be used as 3D files.
Holograms can be made in many different ways. They can be created using laser beams or light sources, digitally printed onto glass or other materials using photopolymers, or even hand-drawn on paper.
For best results and versatility, you should use computer graphics software like Adobe Illustrator, CorelDraw, or AutoCAD for creating your design file. These files will contain all of your image data and will contain everything needed for printing your hologram.
Don’t forget the mask files to indicate the holographic foil areas!
Learn How to setup Raised Foil Business Cards with holographic colors at 215 Prints:
You can print with us your custom business cards, that display 3-D effects when viewed from different angles. Hand them to prospects and see their amazement as these cards sparkle and shine with a fashionable appeal.
Show prospective clients how much more meaningful your business introductions can be with raised foil printing.